Art Director

Company: Tillamook Creamery
Location: Portland
Posted on: May 4, 2024

Job Description:

As the Art Director you will be responsible for bringing the brand to life visually, digitally, experientially, and physically
from design to production. You will do this by translating Marketing strategies into integrated cross-channel campaign creative. In partnership with the Creative Director, you will manage multiple design projects and manage/mentor a team of internal designers and agency partners to ensure all creative design development for Tillamook has a consistent voice, tone and visual direction across many mediums. The Art Director will execute the Tillamook creative strategy to design solutions for campaign advertising that includes, but not limited to, films/videos, OOH, social media, website, CRM, Omni-Shopper, and environmental design. This position will oversee all Shopper Marketing in-house creative development. You will be responsible for translating the brand platform into creative strategy for the Shopper channel that pushes innovative thinking and channel excellence. You will inspire compelling ways for how to scale creative ideas through templates, photography and design systems that express the brand in a bold, consistent and unique way.
Management Responsibilities:
Selecting top talent and onboarding/training new employees
Following, and ensuring that all employees follow, all personnel rules, policies and/or collective bargaining agreements
Holding employees accountable for performing their daily duties and demonstrating appropriate workplace behaviors
Providing continuous feedback, coaching, and timely effective discipline when necessary
Evaluating, monitoring and providing regular feedback on employees
performance
Tracking employees
attendance and verifying accuracy of daily timekeeping record
Holding effective, regular, team meetings
Demonstrating financial responsibility by protecting the employers
financial interests
Serving as role model by demonstrating professionalism, honesty, integrity, ethical behavior and living our company values.
Job Duties:
Manage direct report (s), overseeing their day-to-day workload and guiding their growth and development.
Partner with Marketing channel managers to review weekly creative from external agencies (Social, CRM, Web)
Lead creative concepting and execution, ensuring a cohesive brand expression across channels and platforms.
Provide design feedback and direction to Marketing Channel Owners on integrated campaign development during weekly Creative Reviews.
Proactive communication with internal and cross-functional groups as the champion of the Tillamook brand, working collaboratively, while inspiring and helping others.
Develop art direction, attend and art direct still photography and film/video shoots.
Develop scalable creative concepts, design systems, and templates to test and optimize. Provide visual guidance for live action production inclusive of: director/photographer selection, casting, locations, and wardrobe.
Provide visual guidance for live action production inclusive of: director/photographer selection, casting, locations, and wardrobe.
Partner with Creative Director in the annual audit of brand visuals and create new design systems based on the annual learnings
Support external partners/agencies. Briefing them on the brand guidelines and developing additional design resources, such as visual centers, toolkits or playbooks.
Work with project managers to co-create approach for creative development and execution that ensures schedules are accurate, realistic and deadlines are met.
Education & Experience Qualifications:
Bachelor s degree in graphic design or equivalent
10+ years of experience in an Advertising agency environment
Social and Digital experience a must
The ideal candidate has:
A strong, portfolio of diverse creative campaign and brand work from branding to integrated advertising campaigns
Ability to produce quality work by deadline in a fast-paced environment
A strong understanding in developing a visual language for social and digital content
Experience in brand development workflows
A self-managing, motivated and entrepreneurial outlook
Ability to deliver and take constructive feedback gracefully
Strong communication and presentation skills
Expert understanding of the Adobe Creative Suite graphic applications
Extreme organization, and is able to manage multiple projects at once
Work ethic and desire to expand skills and contribute to a beloved brand
Excellent skills in typography
Willingness to adapt when tasks, projects and dates change at any time
Strong knowledge of and sensitivity to current consumer trends and how it applies to the food industry and grocery

Keywords: Tillamook Creamery, Albany , Art Director, Executive , Portland, Oregon